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Training Handouts & Audio Recordings
Click on the links below to purchase the audio recordings and to download the handouts from each workshop session.
The ART of Getting Everyone Involved
There are many customers who depend on your church store for products and services –many of whom attend your church. The success of your store not only depends on how well you serve these customers, but also your internal customer—departments, pastors, event planners, and others. How do you remain top of mind when it comes to their planning and using your store? In this workshop, you will find ways to keep everyone involved.
MP3, click here
Handouts are not available for this session.
Lead Like Jesus: Being the Person of Influence God Wants You to Be
We define leadership as influence. And Jesus is the greatest leadership role model of all time. In this fast-paced, interactive session, Bob, chairman of the Executive Board of Lead Like Jesus, will provide practical guides to leading with the Heart, Head, Hands, and Habits of Jesus. Participants will also explore the two ego states that create self-serving leaders – and how to avoid them. You'll also learn the five disciplines that Jesus used to not only be a love-based leader, but to stay close to His Father.
MP3, click here
Handouts, click here
Build Your Own Web Site – See What It Can Do
This workshop shares the results of looking at two independent store Web sites in our retail channel with the goal of improving business and establishing their uniqueness. You will learn how you can create and manage your own Web site, how you can differentiate your Web site from others, and how to get customers to come to your site.
MP3, click here
Handouts, click here
Marketing and Branding in the New Day of Christian Retail
In this training session, you will learn how to identify your customers in a new way, find your potential marketing channels, and how to make your message work. Find the “Brand Champions” of Christian retail and learn the crucial role they play in your store’s success. This session will help you maintain branding alignment for a bottom-line payoff.
MP3, click here
Handouts are not available for this session.
The Changing Church, The Changing Consumer, How Can Stores Connect?
In this session, David C. Cook will share research from their Landmark Study in Christian Education. This 3-pronged study – (1) Christian Futurist Interviews; (2) Focus Groups; (3) 2,200 Teachers and Pastors – will give you a fresh view of today's customers, what they identify as their ministry challenges, how they differ from church leaders and volunteers from just five years ago, what they see as best practices, and what they specifically wish the Christian store would provide.
MP3, click here
Handouts, click here
The Power of Creating the Ultimate Customer Experience
What is the ultimate customer experience? Customers today want to frequent a store where they feel connected with the staff with every visit. In today’s business world, creating the ultimate customer experience may be the differentiating factor on where customers choose to spend their time and money. In this workshop, we will discuss how to create the ultimate customer experience in your store.
MP3, click here
Handouts, click here
Making Church Store Financials Add Up
When it comes to financials more and more church store managers are being held accountable for profitability. In this workshop, learn what you need to know about financial statements to speak with authority. You will learn to understand the affects that your day to day management decisions have on the financial statements. You will also learn the important financial ratios and how to improve them.
MP3, click here
Handouts, click here
Creative Training Techniques: 17 Ways To Improve the Impact & Results of Your Employee Training
Employees are the competitive advantage of the Christian retailer – which means training is critical. Education is often about learning to pass. Training of our store employees is about learning for living. In this session, Bob will share the secrets of his C.O.R.E. strategies that he has taught to more than 200,000 corporate trainers that cause people to learn, retain, and apply what they learn on the job. The focus is on results. Included will be powerful strategies for closing, opening, revisiting, and keeping participants energized, along with applying the 90/20/8 rule.
MP3, click here
Handouts, click here
Creating Customer Experience Through Changing the World
One of the things that motivates consumers is the need to be part of something bigger – something they can do to help touch others. In fact you, your staff, and all of us want to make a difference. In this workshop, learn what Jesus would want us to do for others. Find out how you can purchase and sell products from other countries that have a passionate connection with ministry outreaches.
MP3, click here
Handouts are not available for this session.
Recognition and Competition: 55 Things You Can Do That Your Secular Competitors Either Can't or Won't!
Who wants to create a series of competitive advantages that will blow away the secular competition? Significant current research by Barna and others reinforce that people come to Christian retailers for an experience, not to buy a product they can get somewhere else. And what creates experiences? Connection and relationships! And who creates that? People. People are the competitive advantage of the Christian retailer.
MP3, click here
Handouts, click here
All information is subject to change and current as of 8/07/08.
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