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Training and Workshops
All information is subject to change and current as of 7/07/08.
| Sunday | Monday | Tuesday | Wednesday |
Click here to download handouts for CBA workshop sessions.
SUNDAY, JULY 13
Professional Christian Retailer Course 1.1: Strategic Plan and Market Analysis
1:00 pm - 2:30 pm
W307A
Speaker: Jo Panter, CBA Retail Consultant
Additional Registration Required
All Aboard Moving in the Right Direction
Developing Mission and Purpose are the first steps a storeowner should take to define who they are, how they will serve their customers, and how the team communicates to the public. In this PCR session, you will define your strategic plan, evaluate your store’s culture, review sample mission statements and purpose, and write a draft of a mission statement for your store.
Knowing Them Pays Off
Market Analysis: Know Your Market 1.1 will assist you in researching your market and knowing how to serve your customers better. This PCR session helps you identify different methods of research appropriate for your store, identify who your customers are, and produce a customer survey to find out more about your customers’ needs and wants.
Professional Christian Retailer Course 1.2: Market Analysis: Choose Your Strategy
3:00 pm - 4:30 pm
W307A
Speaker: Jo Panter, CBA Retail Consultant
Additional Registration Required
Succeeding - Using Your Strengths and Opportunities
Market Analysis: Choose Your Strategy 1.2 will help you analyze your store and competition to choose the right strategy for building your business. You will describe the strengths and opportunities of your store’s operation and focus your store’s strategy to achieve your goals and objectives.
MONDAY, JULY 14
Prospective Retailer Seminar, Part 1
8:00 am - 5:00 pm
W307B
Speaker: Mike Hockett, CBA Training & Consulting Manager
Additional Registration Required
This highly praised seminar delivers all the information and answers you need if you are a prospective or new storeowner. Evaluate whether you have the necessary combination of talent, capital, and desire to succeed in your store. Learn tips for how to balance the ministry/business aspects, and much, much more!
TUESDAY, JULY 15
Professional Christian Retailer Course 9.1: Technology: The Electronic Store
8:00 am - 9:30 am
W307A
Speakers: Sherri Litza, CBA Retail Consultant and Greg Holland of Greg Holland & Associates
Additional Registration Required
Using Technology and Not Letting It Use You
Technology: The Electronic Store 9.1 will look at what you have to know and use in technology to succeed in today’s retail. This PCR session will help you know where to spend your time and money today. You will learn about using technology to enhance your financial management, inventory control, marketing efforts, and customer relations.
Workshop: The ART of Getting Everyone Involved
8:00 am - 9:30 am
W308A/B
Speakers: Deb Graham and Kelly Graham, Prestonwood Bookstore, Plano, Texas
Additional Registration Required
* Recommended Workshop for Church Stores
There are many customers who depend on your church store for products and services –many of whom attend your church. The success of your store not only depends on how well you serve these customers, but also your internal customer—departments, pastors, event planners, and others. How do you remain top of mind when it comes to their planning and using your store? In this workshop, you will find ways to keep everyone involved.
Workshop: Lead Like Jesus: Being the Person of Influence God Wants You to Be
8:00 am - 9:30 am
W308D/C
Speaker: Bob Pike of the Bob Pike Group
Additional Registration Required
We define leadership as influence. And Jesus is the greatest leadership role model of all time. In this fast-paced, interactive session, Bob, chairman of the Executive Board of Lead Like Jesus, will provide practical guides to leading with the Heart, Head, Hands, and Habits of Jesus. Participants will also explore the two ego states that create self-serving leaders – and how to avoid them. You'll also learn the five disciplines that Jesus used to not only be a love-based leader, but to stay close to His Father.
Workshop: Build Your Own Web Site – See What It Can Do
8:00 am - 9:30 am
W307B
Speakers: Brian K. Lohr and Chris Shingleton of Elexio
Additional Registration Required
This workshop shares the results of looking at two independent store Web sites in our retail channel with the goal of improving business and establishing their uniqueness. You will learn how you can create and manage your own Web site, how you can differentiate your Web site from others, and how to get customers to come to your site. In today’s retail environment, you must have a great Web presence. Learn how to build yours today!
Professional Christian Retailer Course 9.2: Technology: Automating Retail Solutions
10:00 am - 11:30 am
W307A
Speaker: Sherri Litza, CBA Retail Consultant and Steve Miller of The Adventure
Additional Registration Required
What’s Happening Now and What’s Ahead
Technology: Automating Retail Solutions 9.2 looks at assessing your technology needs by looking at your store today and what it will look like in the future. In this session, you will see what’s new and what’s old. You will assess which technology components are right for your Christian-retail operation.
Workshop: Marketing and Branding in the New Day of Christian Retail
10:00 am - 11:30 am
W308C/D
Speaker: Guy Richards, Chief Branding Officer of Abiah
Additional Registration Required
In this training session, you will learn how to identify your customers in a new way, find your potential marketing channels, and how to make your message work. Find the “Brand Champions” of Christian retail and learn the crucial role they play in your store’s success. This session will help you maintain branding alignment for a bottom-line payoff.
Workshop: The Changing Church, The Changing Consumer, How Can Stores Connect?
10:00 am - 11:30 am
W308A/B
Speakers: David C. Cook, Marilyn Largent, Senior Director of Global Sales and Marlene LeFever, Vice President of Educational Development
Additional Registration Required
* For all stores, also recommended workshop for Church Stores
In this session, David C. Cook will share research from their Landmark Study in Christian Education. This 3-pronged study – (1) Christian Futurist Interviews; (2) Focus Groups; (3) 2,200 Teachers and Pastors – will give you a fresh view of today's customers, what they identify as their ministry challenges, how they differ from church leaders and volunteers from just five years ago, what they see as best practices, and what they specifically wish the Christian store would provide.
Special Training Event: Advance CROSS:SCAN Techniques to Maximize Profitability
10:00 am - 11:30 am
W307B
Speaker: Greg Holland of Greg Holland & Associates
Advance CROSS:SCAN Techniques to Maximize Profitability (FOR CBA RETAIL MEMBERS ONLY)
This event is for CBA retail members only and shares information on using CROSS:SCAN to find missed sales opportunities. You will find out how to uncover potentially high-profit items as well as the relationship between backlist and frontlist products. You will also find out about products that spike high during peak seasons. All of this leading to more sales. Remember, CROSS:SCAN is free to CBA retail members.
Prospective Retailer Seminar, Part 2
11:30 am - 5:00 pm
W307C
Additional Registration Required
(Continued from Monday)
Professional Christian Retailer Course 4.1: Buying: Before You Buy
4:30 pm - 6:00 pm
W308C/D
Speaker: Bill Flandermeyer, Director of Focus on the Family Bookstore and CBA Retail Consultant
Additional Registration Required
Managing to Buy the Right Stuff
Buying: Before You Buy 4.1 looks at knowing who should buy, what to buy, when to buy, where to buy, and how to buy. You will learn how to determine the right inventory mix for your store and learn how to stock the right amount of merchandise.
Workshop: The Power of Creating the Ultimate Customer Experience
4:30 pm - 6:00 pm
W308A/B
Speaker: Barbara Quarels, Planet Management Consulting
Additional Registration Required
What is the ultimate customer experience? Customers today want to frequent a store where they feel connected with the staff with every visit. In today’s business world, creating the ultimate customer experience may be the differentiating factor on where customers choose to spend their time and money. In this workshop, we will discuss how to create the ultimate customer experience in your store.
Special Training Event: CROSS:SCAN Introduction: Using Data to Grow Your Store, Not Your Inventory
4:30 pm - 6:00 pm
W307A
Speakers: various presenters
(FOR CBA RETAIL MEMBERS ONLY)
This event is an introduction to CROSS:SCAN and takes a look at how a data hub and an analytical tool can help you manage your inventory. You have probably wondered what CROSS:SCAN and Above The Treeline are all about. Learn how to use the CROSS:SCAN Excel reports and the new FREE CROSS:SCAN basecamp version on Above The Treeline. With these tools you can't help but manage your inventory better!
WEDNESDAY, JULY 16
Professional Christian Retailer Course 4.2: Buying: When and After You Buy
10:00 am - 11:30 am
W307A
Speaker: Bill Flandermeyer, Director of Focus on the Family Bookstore and CBA Retail Consultant
Additional Registration Required
Organizing the Process for Buying the Right Stuff
Buying: When and After You Buy 4.2 will examine ways to meet with suppliers and will explain how to use markdowns. Do you use plan-ahead buying or fall-behind buying?
Workshop: Making Church Store Financials Add Up
10:00 am - 11:30 am
W308A/B
Speaker: George Thomsen, Manager of The Harvest Store and CBA Board Member
Additional Registration Required
* Recommended Workshop for Church Stores
When it comes to financials more and more church store managers are being held accountable for profitability. In this workshop, learn what you need to know about financial statements to speak with authority. You will learn to understand the affects that your day to day management decisions have on the financial statements. You will also learn the important financial ratios and how to improve them.
Workshop: Creative Training Techniques: 17 Ways To Improve the Impact & Results of Your Employee Training
10:00 am - 11:30 am
W308C/D
Speaker: Bob Pike of the Bob Pike Group
Additional Registration Required
Employees are the competitive advantage of the Christian retailer – which means training is critical. Education is often about learning to pass. Training of our store employees is about learning for living. In this session, Bob will share the secrets of his C.O.R.E. strategies that he has taught to more than 200,000 corporate trainers that cause people to learn, retain, and apply what they learn on the job. The focus is on results. Included will be powerful strategies for closing, opening, revisiting, and keeping participants energized, along with applying the 90/20/8 rule.
Workshop: Creating Customer Experience Through Changing the World
10:00 am - 11:30 am
W307B
Speaker: Tom Davis, President of Children's HopeChest and Author
Additional Registration Required
One of the things that motivates consumers is the need to be part of something bigger – something they can do to help touch others. In fact you, your staff, and all of us want to make a difference. In this workshop, learn what Jesus would want us to do for others. Find out how you can purchase and sell products from other countries that have a passionate connection with ministry outreaches. You can be part of creating Customer Experience Through Changing the World.
Professional Christian Retailer Course 4.3: Buying: Sales Forecasting and Trends
Noon - 1:30 pm
W307A
Speaker: Bill Flandermeyer, Director of Focus on the Family Bookstore and CBA Retail Consultant
Additional Registration Required
Planning Ahead for the Future
Buying: Sales Forecasting and Trends 4.3 will explore simple forecasting tools and industry trends and review a six-month merchandising calendar. Learn how to analyze sales every month and make corrections based on your findings.
Workshop: Recognition and Competition: 55 Things You Can Do That Your Secular Competitors Either Can't or Won't!
Noon - 1:30 pm
W308C/D
Speaker: Bob Pike of the Bob Pike Group
Additional Registration Required
Who wants to create a series of competitive advantages that will blow away the secular competition? Significant current research by Barna and others reinforce that people come to Christian retailers for an experience, not to buy a product they can get somewhere else. And what creates experiences? Connection and relationships! And who creates that? People. People are the competitive advantage of the Christian retailer.
Church Store Idea Exchange Luncheon
Noon - 1:30 pm
W312B/C
Additional Registration Required
What are the best practices when it comes to church store-specific operations? Come to the Church Store Idea Exchange and find out! You’ll be able to fellowship with fellow church store managers and learn best practices to implement based on each others’ experiences.
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