Training and Workshops

International Christian Retail Show 2009

July 12-15, 2009, Colorado Convention Center, Denver, CO USA.

All PCR Modules are available for $49 for members and $79 for non-members.

The Prospective Retailer Seminar is available for $275 to members and $475 for non-members.

All Workshops are available for $20 for members and $40 for non-members.

All Product Intelligence Tours are available for $10 for members and non-members. Participants must sign-up for each tour individually as space will be limited. The $10 tour registration will allow participation in as many tours as you like. More details on how to sign-up will be available soon.

Sunday, July 12

1:00 p.m. – 2:30 p.m.
PCR 5.1 Marketing: Evangelism Marketing

Additional registration required, see above
Presenter: Bill Flandermeyer, CBA Retail Consultant and Director of Focus on the Family Bookstore
In today’s economy to keep store traffic high you have to go local to your core customers. Learn how to build communities and reach new customers. Your satisfied customers are your best friend when it comes to telling others about your store. Determine your stores attributes and market them to your customers. Market to your customers and keep them coming back. Find out different ways of reaching your customers to stay TOP OF MIND.

3:00 p.m. – 4:30 p.m.
PCR 5.2 Marketing: Brand Marketing
Additional registration required, see above

Presenter: Bill Flandermeyer, CBA Retail Consultant and Director of Focus on the Family Bookstore
All retailers have a sense of urgency to survive in today’s economy, It’s all about knowing who your customers are and finding new ways to focus on customer satisfaction. How do I know I am meeting their needs? What new ways do I use to communicate my message? Develop strategies that meaningfully differentiate you from other retail. Learn how to establish your store as a “brand” to retain and attract customers in your market.

Monday, July 13

8:00 a.m. – 5:00 p.m. Prospective Retailer Seminar

Presenter: Mike Hockett, CBA Training & Consulting Manager
Additional registration required, see above

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2:00 p.m. – 6:00 p.m. Product Intelligence Tours

Additional registration and sign-up required, see above

Presenter: Various

Tuesday, July 14

8:30 a.m. – 9:45 a.m. Workshop: How to Supercharge Your Web Site
Additional registration required, see above

Presenter: Bill Goodyear, VP of product development for DeeperCalling
In today’s economy you need a Return On Investment from your Web site. You want a fair margin on products sold and high traffic. You need a SUPERCHANRGED Web site. How do you build your web site to do real business? What search engines bring in more customers? Bill Goodyear, President of DeeperCalling, believes that there are still plenty of opportunities for retailers to find new markets and multi-channel selling is one of the best ways to attract those new customers. “Our figures are showing that we are attracting new customers at a rate that equals that of last year,” Goodyear said. “There are a large number of gaps in the market that are available to those that actively search and seek them out.” Find out what best practices you need to develop a SUPERCHARGED Web site?

8:30 a.m. – 9:45 a.m. Church Store Workshop: Volunteers – You Love Having Them, But They Drive you Nuts!
Additional registration required, see above

Presenter: Beverly Miller, CBA Retail Consultant
Bad economy or good economy, having the right retail talent is going to make the difference. Church stores need to recruit, hire, and train volunteers to meet the needs of the congregation and church staff. Volunteers need encouragement and to embrace the challenge of a higher calling. When the big rush comes, they need to serve with a smile and grateful heart providing the best customer experience possible. Beverly Miller will share her church store manager experience and CBA Retail Consultant experience to provide just what you need to succeed in developing top retail talent in a volunteer staff for your store.

11:30 a.m. – 5:00 p.m. Prospective Retailer Seminar, Continued.

Additional registration required, see above

10:00 a.m. – 11:15 a.m. Workshop: You Wear Many Hats – Do They All Fit?
Additional registration required, see above

Presenter: Beverly Miller, CBA Retail Consultant
Many stores have cut payroll to survive. It doesn’t matter if you’re a small store or a large store you’re not exempt. There isn’t enough time in the day to get every thing done. All store managers wear many hats—what jobs should you be doing? How do you keep focused? How do you keep the staff encouraged and your customers happy? Find out how to get rid of some of these hats and stay sane. Get practical tools to help you get more done

10:00 a.m. – 11:15 a.m. Church Store Workshop: They’re Not Shopping in Their Own Church Store!
Additional registration required, see above

Presenter: Jo Ann Panter, CBA Retail Consultant
As the economy impacts the church budget, church stores face an increasingly difficult task of staying top of mind with the congregation while serving the church staff. Increasing sales has become even more challenging. In this workshop Jo Ann Panter will share what she has learned in best practices for marketing to the congregation and staying up with the staff. Jo will use her experience as a church store manager and CBA Retail Consultant as well as the experience of other church store retailers to bring you material you can use to increase your store’s traffic and sales.

1:00 p.m. – 6:00 p.m. Product Intelligence Tours

Additional registration required, see above

Presenter: Various

3:00 p.m. – 4:00 p.m. Retailer Idea Exchange
**$10 members, $15 non-members
A common favorite of retailers attending the show is the Retailer Idea Exchange. This event gathers together retailers of all shapes and sizes for idea-sharing and collaboration for mutual ministry impact. The Show is the largest gathering of Christian retailers in one location, make the most of this opportunity to learn from your colleagues.

Wednesday, July 15

8:30 a.m. – 10:00 a.m.
PCR 7.1 Selling and Customer Service: Selling IS Service
Additional registration required, see above

Presenter: Becky Hookanson, President of Planet Management Consulting
A recent study at Wharton College identified that customers want a frontline staff to be knowledgeable about the store’s product and be able to take the customer to the product in the store. Today’s customers want a local feel to service and experience something that can give an independent store an edge. They are tired of hunting through the store for the products they want and need. Your ability to identify customer behavior and respond with the right product becomes a differentiator when compared to other retailers. This PCR not only addresses these customer concerns but helps you find new ways of building product knowledge, recognizing the advantage of add-on selling, and showing how to address customer objections.

9:00 a.m. – 12 noon Product Intelligence Tours

Additional registration and sign-up required, see above

Presenter: Various

10:30 a.m. – 12 noon
PCR 7.2 Selling and Customer Service: The Steps of Selling
Additional registration required, see above

Presenter: Becky Hookanson, President of Planet Management Consulting
Keeping focused in retail is the key to success in tough economic times and the Selling and Customer Service PCR will help you zero in on your customers by using fundamentals and best business practices. Become aware of the best practices in creating great customer service and customer experience. Understanding your customer, knowing who your customers is, and meeting their expectations can helps you to achieve legendary customer service & experience in your community. Learn the different steps in customer service and customer experience. Help your staff prepare to deliver a customer service & experience that truly makes your store stand out from the rest.

All information is subject to change and current as of 02/04/09.