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Frequently Asked Questions
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 What is the International Christian Retail Show? |
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The International Christian Retail Show is where the Christian resources industry meets—and there are a lot of reasons why. There is no other time or place where so many people, products, services, media, authors, artists, and craftspeople are gathered together in one place. The show incorporates more than 125,000 net sq ft of exhibit space, 400 exhibits, and nearly 100 meeting rooms. The show brings together more than 10,000 attendees & exhibitor personnel from across the United States and more than 50 other countries. |
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What are current and future Show dates? |
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International Christian Retail Show 2008 ~ July, 13-17 - Orlando, FL
International Christian Retail Show 2009 ~ July, 12-16 - Denver, CO
International Christian Retail Show 2010 ~ June 27 - July 1 - St Louis, MO |
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How do I become an exhibitor at the Show? |
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The key qualification for exhibiting is that you are currently selling product in at least 10 Christian retail stores. If you meet this qualification, you can download a First-Timers Waiting List application.
If you do not currently meet this qualification, CBA provides resources to help companies establish these accounts. Listed below are two options to consider:
- CBA Mailing Lists -
Connect your product and company information with retailers in the Christian Retail Channel. Our 'Premium' list features the top 750 retail companies in the industry. Chain headquarters only are listed so the list represents over 1000 rooftops.
- Advertising in CBA Retailers+Resources -
CBA Retailers+Resources is the official publication of CBA and is distributed to every member of the association and an additional non-member subscription base. This publication is viewed by an average of 5800 readers every month. You can contact Advocace Media to discuss advertising opportunities at 972.304.1100
- Advertising in CBA Retailers+Resources Industry Brief -
CBA Retailers+Resources Industry Brief is the official e-newsletter of CBA and is distributed to every over 4000 subscribers every week. Monthly ad rentals are available creating over 16,000 impressions on readers every month. You can contact Advocace Media to discuss advertising opportunities at 972.304.1100
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What happens after I turn in all the required information for prospective or first-time exhibitors? |
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Once your Waiting List application has been received and approved, CBA will place companies on the exhibit floor in the order of applications received. When space is available, CBA will send a booth offer letter for you to sign and return. Full booth payment is required at the time of acceptance.
Once you have returned your acceptance letter, CBA will contact you regarding exhibit space. Viewing the Convention floorplan at www.christianretailshow.com/floorplan will allow you as an exhibitor to pick the space that will fit your needs. You are welcome to view this site prior to returning your acceptance letter; however, the space is not guaranteed until payment is approved. |
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What is at the Show for Me? |
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- A Show Service Team ready to assist you in planning your Show and answer your questions about the Christian retail industry
- Exhibitor Services Information for displaying efficiently and cost-effectively
- A Professional Exhibitor Sponsorship Kit, including many complimentary services for increasing buyer attendance at the Show and receiving media coverage
- Value-Added Events, Special Exhibits, and Marketing Opportunities
- Maximize your Show by taking advantage of the following Complimentary Show Services:
- Complete Show Directory, online Show Directory.
- Exhibitor badges
- E-mail access at the Show. E-mail computer stations are located on each exhibit floor
- Shuttle bus service to all official Show hotels
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What does the cost of booth space include? |
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The cost includes the following
- booth space for the duration of the Show,
- an eight (8) foot drape at the back of the booth,
- a three (3) foot drape on each side of the booth,
- a sign with the exhibitor's name and booth number, and
- security during the closed hours of Convention.
- complimentary badges for booth personnel (restrictions apply) ,
- listing in all show directories, including CBA Retailers + Resources magazine and the International Christian Retail Show website,
- Complimentary preregistered attendees lists,
- complimentary post-show registered attendees list,
NOTE: Exhibitors are responsible for providing:
- carpet,
- fixtures/furniture (optional),
- electricity (optional), and
- phone/internet (optional).
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What is the standard booth size? |
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The minimum booth size is 10 feet wide (length) x 10 feet deep = 100 sq ft. The metric equivalent is 3 meters x 3 meters = 9 square meters. |
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Who is the official contractor? |
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Freeman Decorating Co. is the Show's official general contractor. They provide labor services, booth rental and design, transportation, and furnishings. |
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What is the deadline for companies to submit a space application to CBA? |
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CBA accepts applications throughout the year, however exhibit booth placement will close 1 month before the show opens due to printing of the show program exhibitor list. Potential exhibitors who return their applications and payment early will have a better opportunity to obtain booth space in the Show. If no booth space is available, applicant exhibitors have the option of a full refund of the deposit or to roll the deposit to the next International Convention. |
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What product categories are covered at the Show? |
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- Bibles, Books, & Resources
- Bibles; Books; Children's Products; Church Supplies; Computer Software; Curriculum; Distributor; Home-School Resources; Magazines; Spanish-Language Products
- Gift & Specialty Items
- Children's Products; Clothing; Distributor; Framed Art & Home Décor; Gifts; Jewelry; Spanish-Language Products; Stationery & Cards; Videos
- Music
- Children's Products; Distributor; Magazines; Music; Spanish-Language Products; Videos
- Retail Support
- Computer Software; Distributor; Store Supplies, Services, & Fixtures
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Who attends the Show? |
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- Over 2700 professionals attend—people with buying authority or influence
- Value of Face-to-Face interaction with potential/current suppliers at CBA Convention: 34% rated a 6, while another 24% said 7 on a scale of 1-7 (1 Totally Unimportant – 7 Extremely Important)
- Average hours spent on the exhibit floor at CBA International Convention: 20 hours (national average is 8.3)
- When asked if retailers would recommend CBA International to other retailers, 86% said Yes
- Independent Christian retailers—49% of all attendees
- 47% of attendees surveyed come to Convention prepared to buy
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How should I market my company before, during, and after the Show? |
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- CBA Retailers + Resources Advertising
- New Product Guide (New!)
- Pre-Registered Attendees List
- Media Relations
- Exhibitor Announcements – Show Daily Newspaper
- Newspaper Advertising – Show Daily Newspaper
- Classified Ads – Show Daily Newspaper
- New Release Party (formerly Personality Party)
- Prospective Retailer Seminar Break
- Lanyards
- Exhibit Floor Map
- Buyers' Bag Inserts
- Registration Coffee
- New Product Showcase
- International Christian Retail Show – Onsite Program
- Registered Stores List
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