Frequently Asked Questions



General Show Information
What is the International Christian Retail Show?
Where is the Show held?
What are the current and future Show Dates?
What Product Categories are covered at the Show?
How do I Make Travel and Housing Reservations at a discount rate?
What is there to do in Denver?
Who Attends the Show?
I Want to Exhibit
How can I Contact CBA about Exhibiting at the Show?
How do I become an Exhibitor at the Show?
What is the Deadline for companies to submit a space application to CBA?
What happens after I turn in all the required information for prospective or First-Time Exhibitors?
Where can I look at Floor Plans for the upcoming Show?
General Exhibit Information
What is at the Show for Me? What is Included after I become an exhibitor?
How much does it Cost to Exhibit at the Show?
What is the standard booth size?
What does the Cost of booth space include?
  Are there special Rules and Regulations I should be aware of?
  Who is the Official Contractor?
  What are the 2009 Move-In and Move-Out Dates for display materials?
  Am I allowed to Share Booth Space with another company?
  Where and when can I Download information on Show Services, e.g., labor, furnishings, utilities, exhibit structures, etc.?
  How should I Market my Company before, during, and after the Show?


What is the International Christian Retail Show?
The International Christian Retail Show is where the Christian resources industry meets—and there are a lot of reasons why. There is no other time or place where so many people, products, services, media, authors, artists, and craftspeople are gathered together in one place. The show incorporates more than 100,000 net sq ft of exhibit space, 350 exhibits, and nearly 80 meeting rooms. The show brings together more than 8,000 attendees & exhibitor personnel from across the United States and more than 60 other countries.

 

Where is the Show held?

The 2009 show will be located in Denver, CO, USA at the:
Colorado Convention Center
700 14th St

Denver, CO  80202


 

 

What are current and future Show dates?

International Christian Retail Show 2009 ~ July, 12-15 - Denver, CO

International Christian Retail Show 2010 ~ June 27 - July 1 - St Louis, MO

 

How can I contact CBA about exhibiting at the Show?

For exhibiting questions, please contact:

Scott Graham
CBA Meetings & Expositions Director
719.272.3545
  or    Download Exhibitor Info

 

How do I become an exhibitor at the Show?

The key qualification for exhibiting is that you are currently selling product in at least 10 Christian retail stores. If you meet this qualification, you can download a First-Timers Waiting List application.

If you do not currently meet this qualification, CBA provides resources to help companies establish these accounts. Listed below are two options to consider:

  1. CBA Mailing Lists -
    Connect your product and company information with retailers in the Christian Retail Channel. Choose one of three different rental options to send promotional materials or catalog information to.
  2. Advertising in CBA Retailers+Resources -
    CBA Retailers+Resources Magazine is the official publication of CBA and is distributed to every member of the Association and an additional non-member subscription base. This publication is viewed by an average of 5800 readers every month. You can contact Dunn & Dunn to discuss advertising opportunities at 856.582.0690.
  3. Advertising in CBA Retailers+Resources Industry Brief -
    CBA Retailers+Resources Industry Brief is the official e-newsletter of CBA and is distributed to over 4000 subscribers every week. Monthly ad rentals are available creating over 16,000 impressions on readers every month. You can contact Dunn & Dunn to discuss advertising opportunities at 856.582.0690.

 

What happens after I turn in all the required information for prospective or first-time exhibitors?

Once your Waiting List application has been received and approved, CBA will place companies on the exhibit floor in the order of applications received. When space is available, CBA will send a booth offer letter for you to sign and return. Full booth payment is required at the time of acceptance.

Once you have returned your acceptance letter, CBA will contact you regarding exhibit space. Viewing the Convention floorplan online will allow you as an exhibitor to pick the space that will fit your needs. You are welcome to view this site prior to returning your acceptance letter; however, the space is not guaranteed until payment is approved.

 

Where can I look at floor plans for the upcoming Show?
You can view the floorplan for the upcoming show by clicking here.

 

What is at the Show for Me?
  • A Show Service Team ready to assist you in planning your Show and answer your questions about the Christian retail industry
  • Exhibitor Services Information for displaying efficiently and cost-effectively
  • A Professional Exhibitor Sponsorship Kit, including many complimentary services for increasing buyer attendance at the Show and receiving media coverage
  • Value-Added Events, Special Exhibits, and Marketing Opportunities
  • Maximize your Show by taking advantage of the following Complimentary Show Services:
    • Complete Show Directory, online Show Directory.
    • Exhibitor badges
    • E-mail access at the Show. E-mail computer stations are located on each exhibit floor
    • Shuttle bus service to all official Show hotels

 

How much does it cost to exhibit at the Show?

Members of CBA receive a $600 per booth space discount on booth fees at the International Christian Retail Show.

Fees for each Booth Space for the 2009 Show are $2350 for members and $2950 for nonmembers. CBA membership is only $450 per year for Supplier members

Click here for Membership information.

 

What does the cost of booth space include?

The cost includes the following

  • booth space for the duration of the Show,
  • an eight (8) foot drape at the back of the booth,
  • a three (3) foot drape on each side of the booth,
  • a sign with the exhibitor's name and booth number, and
  • security during the closed hours of Convention.
  • complimentary badges for booth personnel (restrictions apply) ,
  • listing in all show directories, including CBA Retailers + Resources magazine and the International Christian Retail Show website,
  • Complimentary preregistered attendees lists,
  • complimentary post-show registered attendees list,

NOTE: Exhibitors are responsible for providing:

  • carpet,
  • fixtures/furniture (optional),
  • electricity (optional), and
  • phone/internet (optional).

 

What is the standard booth size?
The minimum booth size is 10 feet wide (length) x 10 feet deep = 100 sq ft. The metric equivalent is 3 meters x 3 meters = 9 square meters.

 

Are there special rules and regulations I should be aware of?
  • To assist buyers in identifying booth numbers, exhibitors are required to indicate their booth number on exhibit signage.
  • All exhibitors are required to provide floor covering for their entire exhibit area.
  • Attendees and exhibitors may not bring photographic equipment on the exhibit floor or take photos of any booth or product during Show hours.
  • Booth height in any linear configuration must be below eight (8) feet in height.

Click here to view the complete Rules & Regulations for booth space.

 

Who is the official contractor?
Freeman Decorating Co. is the Show's official general contractor. They provide labor services, booth rental and design, transportation, and furnishings.

 

What are the 2009 move-in and move-out dates for display materials?

Move-In
July 10, 2009 ~ 8:00 am – 8:00 pm – All exhibitors
July 11, 2009 ~ 8:00 am – 8:00 pm – All exhibitors
July 12, 2009 ~ 8:00 am – 6:00 pm – All exhibitors

Move-Out
July 16, 2009 ~ 3:00 pm – Midnight
July 17, 2009 ~ 8:00 am – 4:30 pm

 

Am I allowed to share booth space with another company?
No exhibitor may sublet or share its exhibit space with any entity other than wholly owned subsidiaries, and it may be necessary for Exhibitor to furnish proof that any such company is a wholly owned subsidiary.

 

What is the deadline for companies to submit a space application to CBA?
CBA accepts applications throughout the year, however exhibit booth placement will close 1 month before the show opens due to printing of the show program exhibitor list. Potential exhibitors who return their applications and payment early will have a better opportunity to obtain booth space in the Show. If no booth space is available, applicant exhibitors have the option of a full refund of the deposit or to roll the deposit to the next International Convention.

 

What product categories are covered at the Show?
  • Bibles, Books, & Resources
    • Bibles; Books; Children's Products; Church Supplies; Computer Software; Curriculum; Distributor; Home-School Resources; Magazines; Spanish-Language Products
  • Gift & Specialty Items
    • Children's Products; Clothing; Distributor; Framed Art & Home Décor; Gifts; Jewelry; Spanish-Language Products; Stationery & Cards; Videos
  • Music
    • Children's Products; Distributor; Magazines; Music; Spanish-Language Products; Videos
  • Retail Support
    • Computer Software; Distributor; Store Supplies, Services, & Fixtures

 

Who attends the Show?
  • Over 2400 professionals attend—people with buying authority or influence
  • Value of Face-to-Face interaction with potential/current suppliers at CBA Convention: 34% rated a 6, while another 24% said 7 on a scale of 1-7 (1 Totally Unimportant – 7 Extremely Important)
  • Average hours spent on the exhibit floor at CBA International Convention: 20 hours (national average is 8.3)
  • When asked if retailers would recommend CBA International to other retailers, 86% said Yes
  • Independent Christian retailers—49% of all attendees
  • 47% of attendees surveyed come to Convention prepared to buy

 

Where and when can I download information on Show Services, e.g., labor, furnishings, utilities, exhibit structures, etc.?
Show Services Forms will be available online after you are accepted to exhibit. An Exhibitor Manual CD-ROM will be sent to you as well.

 

How do I make housing reservations at a discount rate?
CBA has partnered with Global Reservations Inc. for you to make hotel reservations. Hotel arrangements can be made for blocks of rooms for exhibitors once accepted to exhibit on the Show floor.

 

What is there to do in Denver?
Check out the Venber Visitors Bureau site at: www.denver.org.

 

How should I market my company before, during, and after the Show?
  • CBA Retailers + Resources Advertising
  • New Product Guide (New!)
  • Pre-Registered Attendees List
  • Media Relations
  • Exhibitor Announcements – Show Daily Newspaper
  • Newspaper Advertising – Show Daily Newspaper
  • Classified Ads – Show Daily Newspaper
  • New Release Party (formerly Personality Party)
  • Prospective Retailer Seminar Break
  • Lanyards
  • Exhibit Floor Map
  • Buyers' Bag Inserts
  • Registration Coffee
  • New Product Gallery
  • International Christian Retail Show – Onsite Program
  • Registered Stores List

 

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